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The Original Foundation

For all hair types

Named the #1 haircare oil in the US*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.

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Our Story: How it started

Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service went awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.

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Our Collections
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Haircare

As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types.

Professional Haircolor

Discover a complete range of care-infused haircolor products, designed to support the professional in offering a wide variety of in-salon services. Featuring our proprietary ProArginine + ArganID™ System, for exceptional protection throughout the color process.

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Body

By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful.

Discover loyalty

To find out how to become a Moroccanoil Loyalty Partner, contact your Distributor Sales Consultant or send us an email to [email protected].

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Hair Care Product Sales, Annual 2021.